As the business expanded, managing multiple brands across manufacturing, wholesale, and retail became increasingly difficult. The company had already invested in several ERP solutions including Tally, Busy, Marg ERP, Logic ERP, and finally SAP. Although SAP offered enterprise capabilities, it proved difficult to customize for a growing MSME business.

High licensing costs, server investments, infrastructure expenses, implementation charges, and recurring maintenance made the solution expensive without delivering the operational flexibility the business required.

Some of the biggest challenges included:

• Managing multiple brands and preventing cross-selling between assigned dealers.
• Handling colour and size variants for thousands of garment SKUs.
• Manufacturing operations involving multiple BOMs and production workflows.
• Customer credit control based on business rules rather than fixed values. GST compliance and garment-specific taxation complexities.
• Real-time business reporting for sales, inventory, purchases, and customer performance. High infrastructure costs associated with SAP licensing and servers.
• Limited flexibility to adapt ERP workflows as business requirements evolved.
• The management wanted an ERP platform that could adapt to the business instead of forcing the business to adapt to the software.